The Importance of Online Marketing

• Home buyers use the Internet to search for a home more than any other media.
• Home buyers say the two most important features are photos and detailed descriptions.
• Buyers are nearly 5 times more likely to find the home they purchase online rather than in the newspaper.

I am a Local Online Marketing Specialist

• Comprehensive content includes customized home description, multiple photos, and interactive consumer contact opportunities which enable me to provide your home with the exposure it deserves.

Home buyers will see your home on www.home-team.com and my personal Web site at www.ChapelHillHomeBuyers.com

• I will feature your home on the #1 real estate site, REALTOR.com®, so it can get as much as 299% more exposure, on average
• I will submit your property to multiple Web sites on the Internet including REALTOR.com®, AOL and MSN
• I will include multiple photos in marketing your property online because that is what buyers say they want most online
• Each online listing will include detailed information about your property for buyers to view
• Each site that features your property will include multiple ways to inquire about your property
• Inquiries about your property will be responded to in a timely manner

I will Showcase Your Home on REALTOR.com®

When you select me to market your home, I will ensure that your home is marketed on REALTOR.com®, and thus open the door to millions of online buyers actively looking to purchase.

Benefits:

• I will add what consumers want most - photos
• I will craft a powerful custom property description
• Buyers can inquire about your home 24/7 via email, phone or fax

• Increased appeal in the marketplace. Home sellers don't fully realize that clearly seeing a home through the eyes of a buyer dramatically increases the chances of the  home selling quickly and at a higher price. My experience can guide a seller to properly show a home to its best advantage.
• The right listing price. I know the marketplace and your neighborhood and am fully qualified to prepare a detailed market analysis. Plus, I know the competition and what to expect from buyers.
• The Multiple Listing Service. Your home is listed for all real estate agents to see and sell! Now the MLS is part of an international database, so your buyer could come  from anywhere in the world.        
• A referral network. I am in constant touch with a wide array of professionals and consumers all of whom might send the right buyer to your door.
• A professional yard sign. A sign can funnel buyers' calls right to the qualified real estate professional with the answers they need.
• A flexible flyer. A flyer about your home can be distributed many different ways, to potential buyers as well as other brokers.
• Financing expertise. There are many ways in which to finance a home today, and I am prepared to discuss the options most advantageous for you, the seller.
• Tours. I  can arrange tours of your home for top producing sales agents who would benefit from seeing your home first-hand.
• Open houses. Arranged for the public and other real estate professionals.
• A direct mailer. This can be launched with "Just Listed" cards to your neighbors and nearby move-up and rental neighborhoods.
• Classified ads. Ads will also be taken out for your home in the News and Observer or Durham Herald Sun.
  
• Ongoing information. I  will tell you about marketing conditions and the competition on a regular basis. This can keep you up-to-date with the market so you are prepared to make decisions.
• Finding "quality" buyers. I make sure buyers are pre-approved for mortgages, giving sellers a high degree of security toward closing.
• Sales skills. My knowledge of the real estate business and the local area is invaluable in taking action to show the buyer the neighborhood, competing properties, the special features of your home, the facts about the school system, shopping, etc.
• Negotiation skills. I will negotiate the purchase agreement and, in doing so, represent your best interests. 
  
• Multiple offer expertise. If more than one buyer makes an offer on your home, I have the know-how and integrity to handle the deal properly.
• Organization of closing details. From following up with the buyer's mortgage application, to ordering appraisals and inspections, to reviewing the settlement figures for accuracy....I will do it all.
• Availability. Throughout the transaction, I will be your partner. Last-minute contingencies concerning the contract or anything else not complete before closing, can smoothly be managed by me.
  
• Closure. I will be at your side at the closing table, prepared for any eventuality and ready to shake your hand with congratulations.
• Loyalty. I won't forget you, and will be here after closing for any needs that come up.
  

Selling can entail a variety of marketing strategies.

Once listed, it's likely that the home will be quickly entered into the local MLS (Multiple Listing Service) and placed on REALTOR.com®. REALTORS® routinely market by mail with new-listing announcements and regular newsletters. Open houses, broker access to the home via the use of a lock box and networking with both local and out-of-town brokers are also common.

Much of a broker's work will be quiet and unseen -- yet important. The quiet telephone calls, the work with contacts, the follow-ups with open-house visitors, conversations with ad respondents, the web postings and other outreach efforts are all part of the process required to sell homes.

Experienced REALTORS® base their marketing efforts on previous transactions and ongoing research. For instance, according to the National Association of Realtors (NAR), 37 percent of all buyers check the Internet. NAR numbers also show that most households move within 10 miles of their current location while 20 percent move at least 50 miles.

How to market your home.
If you look at a typical transaction you can see that there are five general areas where REALTORS® can assist in the home-selling process.

• Preparation: Before being placed on the market, homes must be in "show" condition. REALTORS® can explain what repairs and upgrades are required for individual homes which are most likely to produce the best results.
• Pricing: Brokers do more than price homes for sale, they also construct sale terms designed to speed the selling process. It may be, for example, that a home priced at $150,000 with a 2 percent seller credit to the buyer at closing will be far more attractive to purchasers than a home priced at $147,000. Why? That 2 percent credit is worth $3,000 to the purchaser at closing -- the time when buyers are most likely strapped for cash.
• Marketing: REALTORS® will execute strategies and programs to get the home sold. Typically this includes placement on the local MLS and Realtor.com as well as related marketing, advertising and networking.
• Negotiation: REALTORS® assist owners in the bargaining process, offering advice and counsel as offers are received and by working closely with legal counsel, tax specialists and inspectors as required.
• Closing: Once a contract for the purchase of a home has been accepted, a series of inspections and checks are typically required to satisfy buyers and lenders. REALTORS® can help owners complete the transaction process by assisting with the many requirements found in a typical sale agreement.