The Selling Process

It's Time For A Different Approach

Why List With Michele?

In today's Real Estate environment, it is essential to call upon the most experienced and successful agents. I was first licensed in Texas in 1985 and have been a Broker in Chapel Hill and the Triangle since 2001, performing in the top 1% of all Triangle agents.  I am the owner and managing broker of Local Market Realty.

 A unique selling philosophy:  Selling a home today requires more than just simply putting a sign in the yard and putting it in the MLS.  While our market has not been as heavily impacted as other parts of the country, it is definitely different.

Exceptional service:  From the moment you list with me, I take the responsibility of the selling process.  I manage every detail of your sale from staging your property, marketing, pricing, assisting with all aspects of paperwork and providing continuous feedback.

Outstanding sales success:  Nothing speaks louder than results. Since 2009, during one of the worst real estate markets since the Great Depression, I averaged a sale every 9 days.  Let me make you part of that success.  

Experience:  With over a decade of experience in Chapel Hill, Carrboro, Durham and Orange and Chatham counties, I know the neighborhoods, the houses, the history and other area professional agents.  This ability to network gets the word out fast about your home.  

Expertise in pricing:   I share your goal of selling your home quickly and for the maximum possible price. I have access to the largest database of prices and sales information available.  As a "Strategic Pricing Specialist," I have the experience, access and knowledge to develop the most accurate pricing plan.

I will feature your property on the top sites on the internet including your very own website:, Zillow, Trulia, TMLS and more than 30 other sites. This exposure gives buyers instant access to custom searches, detailed descriptions, full-color photography, floor plans and virtual tours.   

Maximum advertising, marketing and networking:  Selling your property means the careful orchestration of advertising, marketing and networking.  My luxury properties are featured online in The Wall Street Journal, Luxury as well as local media.  My goal is to reach the target audience through print, internet, networking and social media such as Facebook, YouTube, Pinterest and Twitter.

Marketing Strategies


How to market your home.
In a real estate transaction, there are five general areas where I can assist in the home-selling process.

  • Preparation:   Before being placed on the market, homes must be in top showing condition. I will explain what repairs and upgrades are required to produce the best results.
  • Pricing: I do more than price homes for sale, I also construct sale terms designed to speed the selling process. It may be, for example, that a home priced at $150,000 with a 2 percent seller credit to the buyer at closing will be far more attractive to purchasers than a home priced at $147,000. Why? That 2 percent credit is worth $3,000 to the purchaser at closing -- the time when buyers are most likely strapped for cash.
  • Marketing: I will execute strategies and programs to get the home sold. 94% of buyers start their search on the internet. I own all zip codes in our area for Zillow and Trulia, along with the premium marketing package on  Social Media such as Facebook, YouTube, Pinterest and Twitter are all part of our marketing, as is tapping into my longstanding relationships in the broker community.
  • Negotiation: I will assist you in the negotiating process, offering advice and counsel as offers are received.
  • Closing: Once a contract for the purchase of a home has been accepted, a series of inspections are typically required to satisfy buyers and lenders. I will help throughout this process by assisting with these many requirements.

Terms to Watch for in the North Carolina Offer to Purchase and Contract

1. The closing date. See if the date the buyer wants to take title is reasonable for you.

2. Due Diligence Date: Is this a reasonable period of time?

3. The earnest money and due diligence fees. These are both good indications of a sincere buyer.

4. Fixtures and personal property. Check the list of items that the buyer expects to remain with the property and be sure it’s acceptable.

5. Repairs. This is often phase II of negotiations. I will help determine what the requested repairs will cost and whether you’re willing to do the work or would rather lower the price by that amount.

6. The contract expiration date. See how long you have to make a decision on the offer.